Combat counterfeiting

Combat counterfeiting

ZILLI is committed to fighting the trade in counterfeit goods. To fight this harmful practice, the company conducts awareness and empowerment campaigns. Thus the company works together with:

  • various professional associations with the aim of making consumers aware of the inherent risks of purchasing counterfeit goods.
  • legal firms specialising in the conclusion of customs surveillance agreements, thus facilitating the identification of counterfeit goods and their production sites.
  • the International Traceability Centre to develop procedures for the authentication and tamper-proofing of products.
  • its accredited distributors, with the aim of initiating the seizure of counterfeit goods by the local authorities and taking steps to prosecute the forgers.

Our products are only sold in our branded shops and via our network of accredited distributors, who are identifiable by means of their “Certification”, as displayed in their shops.

ZILLI does not sell its products through a dedicated e-shop, nor through any shopping websites (“pure player” type or online auctions/adverts), either in France or other countries. This means that a brand new ZILLI product sold on the Internet is in all likelihood a counterfeit product.

Maison ZILLI cannot guarantee the quality, much less the authenticity, of products purchased from retail networks other than its own official retailers, which are duly certified and able to provide a certificate of authenticity upon request.

In addition, ZILLI will not be held responsible for assessing the authenticity of products sold and/or purchased via any retail networks, which it does not support, and against which this message should serve as a warning to our customers.


Our actions

Internet auctions and small ads
We check dozens of platforms worldwide on a daily basis and have auctions and ads relating to any fake ZILLI products we find removed.

Internet hosting services and technical service providers
Our activities assert our intellectual property rights, in particular copyright laws, forcing Internet hosting services to close down the sites they are hosting and that we have identified as selling counterfeits and violating our intellectual property rights.

Domain names and UDRP procedures
If we find a website that regularly reappears, we initiate measures to formally cancel the site’s domain name or similar measures with the various organisations, which are given the power through this international agreement to remove a website address from registers or to force registration organisations to do the same.

Blogs and social networks
Counterfeiters are crafty – they use blogs which in fact simply redirect Internet users to sites selling counterfeit goods. We get rid of these blogs.
We also monitor social networks such as Facebook, Twitter, Tumblr, Instagram and Pinterest, which are used by counterfeiters to try to sell their products. As soon as these kinds of profiles are found, we have them removed from the sites concerned.

Our brands are registered with customs organisations all over the world. We work with customs organisations, either directly or through our lawyers, on investigations, checks and recovery operations.

Civil proceedings
We adopt a graded strategy according to the seriousness of counterfeit operations. We use all the legal devices available to us: Letter of formal notice, order for seizure of counterfeit goods, order to freeze the assets of counterfeiters, summary proceedings and main proceedings.

Criminal proceedings
If a criminal proceeding can be introduced against the perpetrator of counterfeit acts, we work closely with the police and legal authorities in the country concerned to ensure that criminal proceedings are brought against them.

We always verify our information sources. We adapt our strategy to the circumstances and the geographical zone concerned, but we always take actions in every single case. This is what we mean by “zero tolerance”. No counterfeiter should think that we would not take proceedings against them on the grounds that their activities remain limited.